Tarang Bhargava

A powerful tool to build your small business whether it be an online business or an offline business is through article marketing. In this article, I will provide you with several steps that will help you reach your potential customers.

The first step in writing an article is picking a specific topic about your business that would have interest to your customers. For example, if you paint houses, a good topics for an article is "choosing the right colors for your home" or "the best way to find a reputable home painter". Here's another example related to a unique service I saw advertised on the window of a car driving next to me. The service was organizing a slumber party. It made me curious and I really wanted to know more about it. The owner might write an article about the pitfalls of having a slumber party or the key steps to organizing a fun-filled slumber party.

The idea here is to write something useful but not overwhelm the reader with too much information.

Once you have written your article, you complete it with a call to action. This is your opportunity to give the reader a chance to start a relationship with you. A call to action will include one or two links to your web page. The link you provide should take the reader to either a free report or something that you think they will find useful. It should also have similar content to what your original article was about.

Once you have the reader follow through with a call to action hopefully you will have captured their information and you able you are able start relationship with them. The type of information you provide and capture will vary between businesses. The painter might want to capture a phone number and reach out to the person so he can provide more information and answer questions. The slumber party organizer may have the reader sign up to a seven-day eCourse explaining the process for organizing a great and safe slumber party.

In closing, article marketing can be an extremely effective ways to build a small business. Give it a try today!

To learn more about building your business using the power of the Internet, download my brand new free audio report here: "How The Internet Helped Me Build A $180,000 Service Business"

Tyler Martin is a Internet business mentor who teaches people to build their online or offline business using Internet strategies.